Big and small, high and low. Loewe latest campaign by Juergen Teller explores the scales and proportions of the FW24 precollection. Photographer Juergen Teller, known for his raw and introspective style, once again brings his unique vision to LOEWE’s campaign. The images juxtapose the playful, miniature settings of Bekonscot with the serious, almost puzzling expressions of the models. This blend of whimsy and starkness reflects the collection’s mix of cropped and stretched shapes, oversized bows, and sculptural draping. Iconic LOEWE bags like the Puzzle Fold tote, Flamenco Purse, and Squeeze bag are featured in soft, malleable iterations, further highlighting the play of scale. Teller’s approach adds a documentary feel and a touch of dry humor.
