Ercole's passion is a family passion. His mother and grandmother passed on to him the love for the world of fashion and retail.  After the experience in the family business – 12 multi-brands in Costa Smeralda and Cagliari in the island of Sardinia- Ercole created his own business in an increasingly multicultural and multifaceted fashion scenario. This passion over the years has been fuelled through studies and a love for experimentation and research A perfect mix of intuition, innovative spirit, careful observation of new media, and a great respect for the DNA of the boutique.

A store and an e-commerce that stand out for the vision of the future, not only a landmark for loyal customers, but also a hub for millennials constantly in search of new inspirations. An ideal location for customers who want to have an overview of the latest trends in a luxury but, at the same time, very welcoming environment thanks to a young and highly motivated team. To be added the landing of the brand on social networks and on the Farfetch market place.

The essential mark of Il Duomo is the balanced selection of items. You can find the iconic and consolidated brands such as Gucci, Saint Laurent, Prada, Dior, the latest fashion scenarios such as Vetements, Marine Serre, Fear of God, Craig Green and also cult fashion brands like Bottega Veneta, Balenciaga, Tom Ford, Alaia and Berluti.

ll Duomo Novara is synonymous with true luxury, a Mecca for fashion and beauty enthusiast in the city center of Novara. It’s a living piece of the city and an instantly recognizable symbol of the italian culture and heritage, just in the most important square of the city, Piazza Repubblica, in front of the Santa Maria Assunta Cathedral (The Dome). 

The boutique, has been open since 1985 was originally designed from the fervid creativity of Vittorio Gregotti. Ercole Cellino took over the business in 2017 and created a new era of experiential retail in Novara with a full line of both men's and women's wear, accessories , shoes and a much sought-after beauty line.

The architect of the City Life District in Milan, Mauro Galantino, renovated the location, giving a new splendour to the previous structure. 550 square meters with eleven windows, simple white-painted walls and marble, linear elements in order to merge traditional craftsmanship with more contemporary details.

Piazza della Repubblica 8 - 28100 Novara, Italy
T. +39 0321 030677  M. +39 392 8275420
customer@ilduomo.it
Store Opening: Monday 15.00 - 19.00
From Tuesday to Saturday 10.00 - 13.00 / 15.00 - 19.00
Sunday Closed (GMT +1)

The luxury brand Il Duomo recently opened its first boutique in France, in Chamonix-Mont-Blanc, a touristic little city nestled in the heart of the French Alps, at the foot of Mont Blanc. The new boutique of 100 square meters is located in the most important street, Rue du Dr Paccard, designed by the famous and renowned architect Roberto Baciocchi.

The location and is allure is a reflection of Ercole's fashion attitude. A very open and bright space, polished steel and velvet walls, resin floors, Alpaca and Plexiglas inserts to reproduce a very multisensorial experience for the customers.

The new brand selected by Ercole Cellino includes Bottega Veneta, Alexander McQueen, Manolo Blahnik, Balenciaga, Maison Margiela, Stone Island, Acne Studios and many more.

171 Rue du Dr Paccard - 74400 Chamonix-Mont-Blanc, Francia
T. +33 4 50 34 45 46 M. +33 7 85 66 32 01
chamonix@ilduomo.it
Store Opening: From Thursday to Monday 10.00 - 13.00 / 15.00 - 19.00
Tuesday and Wednesday Closed (GMT +1)