Generation Gucci is the transformative campaign and collection presentation by Creative Director Demna Gucci Introduces Generation Gucci.

Generation GUCCI

For Pre-Fall 2026, Casablanca travels to Egypt – the brand’s first exploration of the richly layered cultural landscape, weaving together ancient history, cinematic romance, and established Casablanca house codes.

CASABLANCA travels to Egypt

Etro is a metamorphic, perpetually in flux, mercurial language. Feeding on the constant movement of prints and colors, painting them on the body in shapes that flow as one with gestures and actions, it is an idiom that mimics life and follows its rhythm.

ETRO Flux

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