BALENCIAGA - High Summer Campaign
On April 15, 2025, Balenciaga launches its High Summer campaign with a series of portraits and videos lensed by Roe Ethridge—accompanied by still-life imagery— that draw inspiration from magazine advertisements for luxury hotels and resorts, reimagining their escapist allure. Set against fabricated backdrops of seaside, beachside, and poolside scenery—with sunsets, white sand, and sparkling blue water—the images’ taglines echo the familiar tone of luxury holiday marketing, complemented by computer-generated videos that animate the campaign visuals.
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