il Duomo

A true destination for fashion aficionados and lovers of luxury and beauty, Il Duomo boutique was established in 1985 within an
elegant neoclassical building set in the square that hosts the cathedral of Novara. Originally brought to life by the visionary
architect Vittorio Gregotti, the space underwent a recent transformation under the direction of Ercole Cellino, who took
over the boutique in 2017 from the Greppi family. Continuing a family legacy deeply rooted in fashion retail, Ercole has ushered in a new era for Il Duomo — rebranding the women’s section, introducing a dedicated menswear space, launching an e-commerce platform, and expanding the brand’s presence on social media and the Farfetch marketplace.

Ercole's passion for fashion was inherited from his mother and grandmother, who owned a network of twelve multi-brand stores across Cagliari and Costa Smeralda. Over the years, this passion has been nurtured through education, a flair for experimentation, and a keen eye for innovation.
Guided by instinct, a forward-thinking approach, close attention to emerging media, and a deep respect for the boutique’s heritage, Ercole has helped transform Il Duomo into a landmark not only for long-time loyal clients, but also for millennials seeking out the latest trends.

Inside a setting where refined aesthetics meet contemporary style, a thoughtfully assembled lineup of world-renowned fashion
labels coexists in perfect harmony. Legendary maisons such as Gucci, Saint Laurent, Balenciaga, Miu Miu, Prada, and Valentino showcase collections that merge heritage tailoring with a modern edge, offering distinctive pieces that elevate personal expression.
Complementing these storied names are forward-thinking brands like Acne Studios, Fear of God, and AMI, each selected for their
bold vision and ability to capture emerging cultural movements.
The synergy between timeless elegance and innovative energy creates an environment where fashion becomes both statement
and exploration.
This distinctive brand portfolio appeals to those who appreciate excellence, creative depth, and a fashion narrative that evolves
with the times.