Nothing is more iconic than Pucci’s signature prints. A must-have in every jet-setter’s suitcase, the scarf-inspired patterns of the historic Florentine fashion house are infused with ever-new atmospheres. This is how the women’s collection comes to life: a vibrant gallery of fluid and feminine silhouettes such as caftans, palazzo pants, tops, and shirts. A milestone of Italian fashion, the brand owes its fame to the extraordinary talent for color of its founder, Emilio Pucci. Now part of the LVMH portfolio, the collection expresses its unmistakable joie de vivre across ready-to-wear, children’s fashion, accessories, and beachwear. In September 2021, the Italian-French designer Camille Miceli was appointed as the brand’s new Artistic Director.
