Maison Patou is back in the spotlight today thanks to the appointment of its new creative director, Guillaume Henry. The Parisian brand, founded in the 1920s and once a rival of Chanel, has seen major designers such as Karl Lagerfeld, Christian Lacroix, and Jean Paul Gaultier at its helm. Skillfully blending couture touches with relaxed silhouettes, Patou presents a new idea of playful and modern femininity. It is a balance between formality and casual style, with individual pieces that harmonize perfectly with one another and have already won over actresses and celebrities of the international jet set.
