With a history dating back to 1774, Birkenstock 1774 footwear is renowned for its original anatomically shaped footbed and the timeless design that sets it apart. When Phoebe Philo sent a pair of Arizona sandals down the runway in 2012, the craze for German sandals exploded. Building on unstoppable success, the brand embarked on a series of strategic collaborations aimed at making each model unique without compromising its ergonomic essence. A true style movement was born, positioning Birkenstock 1774 as the spokesperson for a universal, inclusive and genderless language — a reflection of fashion’s Zeitgeist.
