This ongoing exchange between Stone Island and the many voices within its broad community reflects a growing, cross-cultural dialogue, shaped by a shared commitment to exploration and innovation.
This chapter once again brings together a varied group of individuals, portrayed in intimate moments where personality and pinnacle product converge in an expression of LAB + LIFE.
The campaign opens with portraits of Musicians Joe James and Mike Skinner, before expanding this season’s narrative with images of Former Football Player Paolo Maldini, Professional Mixed Martial Artist Chito Vera, Artist & Designer Garance Vallée, and Loudspeaker Designer Shivas. As the season progresses, Serpentine Galleries' Artistic Director Hans Ulrich Obrist - who has guided the project's personal questions since its inaugural edition - finally joins the cast. The chapter continues with portraits of Actor Cha Seung-won and Latin Grammy Award Winning Artist & Songwriter Feid, followed by those of Artist, Producer and Label Founder A. G. Cook, Actor Charlie Hunnam and DJ YUVIE.
The campaign is captured by photographer David Sims and styled by Max Pearmain, under the creative direction of Ferdinando Verderi. Set against Stone Island’s signature white backdrop, the portraits place both the participants and the garments firmly in focus. Each image is paired with questions assembled by Hans Ulrich Obrist.
