Saint Laurent unveils the Tangerine Temptation campaign, directed by Nadia Lee Cohen.

Featuring Hailey Bieber, alongside Lina Zhang and Jake Hodder, the campaign captures a tension between stillness and expression, disciplined yet magnetic. Set against the sunlit pools and quiet backyards of Los Angeles, the campaign unfolds with clinical precision. Under the creative direction of Anthony Vaccarello, the Saint Laurent figure is composed, controlled, and unmistakably self-possessed: where attitude is held in posture and distance defines desire.