For the first time in the brand's history, the runway show leaves Paris to relocate to Shanghai, merging the Ready-to-Wear and Artisanal Haute Couture collections into a single, monumental narrative. The entire visual storytelling revolves around the concept of "garment memory," transforming forgotten objects and worn-out materials into pure avant-garde poetry.The campaign's imagery evokes the suspended atmosphere of a Parisian flea market after closing hours. The clothes are not merely garments, but relics of the past re-emerging in the present through a process of deconstruction and textile archaeology. Fragments of porcelain, worn 19th-century tapestries, and abandoned old paintings are literally integrated and reconstructed onto the models' bodies, celebrating the beauty of imperfection and reclamation.
