Shot by Talia Chetrit, the imagery is defined by a sun-drenched, almost liquid atmosphere. A subtle “wet” effect runs throughout the visuals, giving the skin, fabrics, and surfaces a luminous, tactile quality. The mood feels intimate and immediate, balancing raw sensuality with a refined aesthetic sensibility.
The cast—Isla Johnston, True Whitaker, Beau Gadsdon, Talia Ryder, and Chen Duling—embodies a youthful, contemporary energy. Their presence conveys a sense of effortless confidence and natural sensuality, reinforcing the campaign’s focus on physicality and emotional authenticity. Rather than dramatic poses, the images capture instinctive gestures and close, personal moments.
Overall, the Spring/Summer 2026 campaign signals a fresh chapter for Loewe: one that merges craftsmanship with a more spontaneous, embodied expression of modern luxury.
