Bellotti’s take on purism is one that trembles with the frisson of emotion behind the perfection of the surface. It’s fed on a dialogue of opposites: strictness and lightness, grace and severity, control and freedom.
The images are conceived in the same way, using the white, liminal space of the photographic studio as a springboard for tension and calm. In shaping a compelling visual language for the brand, image-making becomes a study of opposites — between protection and exposure, strength and vulnerability.
“A curiosity for the body is what I am after - says Simone Bellotti - Posture and gesture as ways of communicating, clothes that invite to get close, that hide and reveal. Rationality and feelings”.
The crops are decisive: mostly close, or from a distance, always focusing on the gestures and what these express in emotional and physical terms. Closeness, bonding, defiance, embracing all come to the fore.
Eroticism is expressed by way of restraint - the charged space between what is hidden and what is shown. Poetry brings rhythm and sensitivity, transforming simplicity into emotion and gesture into meaning. Duality allows contrasts to coexist: hardness and softness, distance and closeness, body and object.
