Generation Gucci represents the new and transformative campaign and collection presentation by Creative Director Demna, a project that reimagines the House's archival codes for a new era through a surreal short film directed by Jonathan Glazer and an 84-image living lookbook shot by Demna himself. Glazer's cinematic work features a collective of eclectic figures, including models Mariacarla Boscono and Alex Consani, navigating a dreamlike night motel under a full moon, while the monumental photographic work unites multiple aesthetic eras of the fashion house into a single, cohesive visual narrative . At the heart of the collection, tailored garments in lightweight archival silk faille, seamless minimalist jeans, fluid jersey gowns, and impeccably cut two-piece suits stand out, interacting perfectly with a profoundly renewed line of accessories
