Building on previous seasons’ campaigns, the Pre-Fall 2026 campaign was shot by Per Appelgren (who also
captured the house’s ski capsule), using a digital virtual production stage to merge the physical and imagined
worlds. The setting – a sandy landscape with the surreal formations of the iconic White Desert, monolithic props,
and glowing constellations in a starry night sky – is both real and imagined, with cinematic references to Death on
the Nile, based on the classic Agatha Christie novel of the same name and the fantastical animation of The Prince
of Egypt, among other films.
