A New York Minute stars acclaimed actor and friend of the House Sarah Pidgeon, marking the first time the two women have collaborated with each other and with Creative Director Pierpaolo Piccioli.
Three films, each exactly 60 seconds long and shot entirely in Manhattan, highlight the versatility of Balenciaga’s Le City and Rodeo bags.
The personal becomes performance as Pidgeon’s character partakes in quintessentially New York moments—retrieving dry cleaning, traversing a crowded intersection, and cabbing home—each exposed as a precisely staged shoot.
The narratives depict a harmony within hectic city life—then reveals their own cinematographic mechanics, on live locations. After a cut, Song instructs her team to “keep rolling,” capturing more of a scene’s real-life surroundings. By breaking the fourth wall, what goes into modern-day movie making is unveiled, as are the worlds created around it.
