In the late 1970s, Australian Brian Smith, passionate about surfing, left his corporate job and moved to Southern California, inspired by the local surf culture. Observing that surfers didn’t wear sheepskin boots in the cold mornings, he created UGG. After early rejections, he sold the boots directly on Malibu Beach, gaining popularity through word of mouth. Within a decade, UGG became a Hollywood trend, attracting celebrities and major retailers. In 1995, Deckers Brands partnered to take UGG global, combining traditional craftsmanship with modern design and innovation.
