Founded by Achille Maramotti in 1951 in Reggio Emilia, Max Mara is a historic company and a symbol of Made in Italy quality and elegance. Over the decades, the Emilia-based group—whose designers have included Karl Lagerfeld and Jean-Charles de Castelbajac—has established itself on the global fashion scene thanks to its tailored style, defined by premium fabrics, expert cuts, and impeccable details. Its iconic piece and timeless women’s classic remains the “101801” coat. Developed into various labels to meet the needs of the modern woman, including Max Mara Cube and Max Mara Elegante, the Max Mara Group continues to represent an enduring story of Italian success.
