From its nascent influences in west coast culture, amiri has carved its own path in the luxury fashion space. a sense of authenticity and independence, so intrinsically american, has remained the brand’s lodestar in its ascent from a buzzworthy los angeles–based menswear brand to the global house it is today. The opening of the rodeo drive flagship store in 2020 further evolved the brand’s expression, revealing a distinct retail identity and vision that has been cultivated through the opening of many more Amiri stores, both in the united states and abroad. Amiri’s culture and contemporary vision prioritize quality, creativity, and innovation.
