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JIL SANDER - Documented by Chris Rhodes
In the SS23 campaign, Jil Sander took a minimalist and pared-down approach to designing her collection. The line was inspired by the "less is more" philosophy of modernist architect Mies van der Rohe. The clothes were simple and elegant, with clean lines and muted colors. The campaign was shot by Chris Rhodes, and the images featured models posing in minimalist settings against a stark white backdrop. The campaign was a success, and the SS23 collection became one of Jil Sander's most popular lines. The simplicity and elegance of the designs resonated with customers, and the campaign helped to further cement Jil Sander's reputation as a leader in fashion.
