Sergio Rossi and AREA are Brands that stand for femininity and through this collaboration they reset the rules. The Sergio Rossi x AREA adv campaign establishes and celebrates a new femininity, most multifaceted, being social progressive to attract the new generation of luxury. This new femininity gives everybody access to explore and embody it in a way that makes them feel sexy and empowered. Breaking down of all gender stereotypes the campaign pays homage to a new identity and an attitude that can be embraced by all.

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