2 MONCLER 1952 - London’s subcultures reframed

Ever the pop anthropologist with sensible antennae fine tuned with what’s happening in the creative communities of the world, Sergio Zambon developed the new 1952 collection capturing the widespread urge to travel, the quest for movement and excitement. The very idea of the trip was translated into the liberation of club culture – the ultimate sensory escapism. Nothing, of course, is the same the second time round. The activity Zambon channels is a freewheeling way of looking at things, with an escapist eye, rather than a way to oppose social norms; ultimately, it becomes a conduit for a sense of lightness and endless possibilities. The city of London, birthplace of club culture and subculture, is involved in an ideal collaboration, framing it all within a lively cultural and geographic perimeter.

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