MAX MARA FW22 - The search for magic

This season Max Mara’s creative director Ian Griffiths drew his inspiration from the work of artist Sophie Taeuber-Arp who was known for a variety of different genres including textiles , architectural designs, paintings etc. The designer admitted to being fascinated by the way in which she was able to turn everyday objects into magic. “After the last two years, we’re craving magic,” he explained. With his own way of spinning magic into a collection , he took inspiration from the shapes of the marionettes that the artist used to stage the 18th century play “The King Stag,” and the result was magic with a whimsical twist. It featured parachute pants, tailored jackets, fabric of a teddy bear like texture, and of course the brand's classic double faced cashmere jacket.

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