4 MONCLER HYKE : CLEAN UTILITY, RADICAL SIMPLICITY
HYKE stands for an understated and refined aesthetic. Hideaki Yoshihara and Yukiko Ode, the authors behind the cult Japanese brand, merge a formal interest for vintage and historical uniforms with an ability to reimagine and take into consideration the heritage of the items, translating their inspirations into designs suited for current lifestyles. Their clean, utilitarian style and proclivity for the technicality of performance clothing are an ideal match for the spirit of Moncler. In devising their Moncler Genius collection, HYKE were particularly inspired by Moncler’s archival pieces such as the 1960 Lionel Terray down coat, as well as vintage uniform clothing from France, where Moncler was originally born. These inspirations from history have been developed through innovation and artistry with Moncler’s advanced technical fabrics and sewing techniques. The result is a collection that infuses HYKE’s signature sleek and pared down silhouettes with Moncler’s down blanket. Lines are pure and streamlined: puffers, hooded parkas, collarless coats with scarves that can be attached as collar pads, parkas with detachable linings come in a focused palette of navy and taupe worked in monochromatic compositions.