Max Mara FW21 - The Platinum Jubilee

The Fall Winter 2021 season marked the 70th anniversary since the launch of the now iconic Max Mara brand, and for the occasion, designer Ian Griffiths envisioned a progressive ideal for the wives of the male professionals the brand was originally centred around, by putting them at the centre of the picture as professionals themselves. The collection was an ode to female professional power with silhouettes that demand the attention of a room composed of pieces ranging from cashmere jackets , bombers, Max Mara’s signature 101801 coats , alpaca sweaters , quilted gilet, Aran sweaters among others. The mood of each piece kept a clean and polished tailoring with a colour palette that maintains the brand’s earth tones while somehow still remaining innovative in its own way.